ID-100320676Whole Foods Market aka “Whole Pay Check” announced on Wednesday, May 6, 2015 that it plans to launch a new format store next year that will retain its high quality standards but offer value pricing.  The stores will be smaller with a focus on convenience.  We will have to wait to get all the details about the new stores  until the end of the summer, when the company says it will release more information.  Read More at SuperMarketNews.com

Bloomberg Business reports that the company appears to want to call dibs on a number of names: Dailyshop, Clever Egg, Small Batch, Swiftgoods, Greenlife, and 365.  Whatever name Whole Foods picks, the move move is welcomed by all.  Making organic wholesome food more available and  affordable sounds good to all!

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