Nestlé USA has announced that it will remove artificial flavors from their candy by the end of ID-100549612015.  They will remove such artificial flavors that are widely used in chocolates and candies like Red 40 and Yellow 5.  They have decided to change because of surveys they conducted in which their customers said they would prefer to buy these products with natural flavors and colours.  Instead of using these questionable chemicals they will use such things as annatto, which comes from the seeds found in the fruit from the achiote tree, to replace Red 40 and Yellow 5 and natural vanilla flavor will replace artificial vanillin.  Here is Nestles letter of commitment to remove these artificial flavors.  They are still working to phase out the caramel coloring from its chocolate products. Artificial caramel coloring has been linked to cancer in some studies.  (In 2007, a federal government study concluded that 4-MeI caused cancer in mice and the International Agency for Research on Cancer determined the chemical to be “possibly carcinogenic to humans” in 2011.)  See full article on Caramel coloring and the testing done by Consumer Reports here.  Companies do change when consumers demand a change, so it is important that we give them the right message.  How can we move companies to change?  Simple, buy only food items that are healthy, chemical free and GMO free.  The easiest way is to buy organic, but I highly recommend examining the ingredients list.  Organic sales have been going up because of consumer demand and companies are taking notice.  This move by Nestle shows that consumer feedback makes a difference.  Nestle states that “Nestlé is the world’s leading nutrition, health and wellness company” and if that it true don’t you think they should get rid of GMO’s in there products?  I especially hope that Nestle reconsiders the removal of genetically modified organisms in it’s infant and baby formula in America.  It’s time to make the change and really be “the world’s leading nutrition, health and wellness company.”

 

Image courtesy of Stuart Miles at FreeDigitalPhotos.net